Multilingual SEO Case Study

ProjeScope

SEO & Multilingual Growth • Turkish + International Markets • Aug 2020 - May 2022

ProjeScope needed a multilingual acquisition system that could serve both the Turkish local market and international real estate investors across multiple websites. The engagement focused on multilingual SEO growth, site restructuring, and paid media support for stronger lead generation.

10,000+ Monthly Organic Visits
3 Websites Managed Properties
$5,000 Monthly Ad Budget
Multilingual Growth Engine SEO + Paid Media + Structure
10K+
Organic Visits
SEO Momentum
Site Structure Signals
TR EN AR
Language Coverage
The Problem

The business needed a scalable multilingual acquisition system across multiple websites and audiences.

Managing Turkish, English, and Arabic websites created both a growth opportunity and a structural challenge. ProjeScope needed stronger local SEO visibility, more qualified international traffic, and better coordination between organic and paid acquisition across different language layers.

Fragmented Market Coverage

Different audiences across languages required a more structured and intentional acquisition model.

Multilingual Growth Complexity

The websites needed clearer architecture, keyword focus, and campaign alignment to perform consistently.

Strategic Analysis

The growth opportunity depended on stronger site structure, multilingual intent targeting, and better channel coordination.

Architecture Opportunity

Site structure improvements were needed to support discoverability and market-specific relevance.

Language-Layer Intent

Each language version needed its own keyword logic rather than a simple translation-driven setup.

Cross-Channel Coordination

Google and Meta campaigns needed tighter coordination with multilingual organic acquisition goals.

Strategy Framework

A multilingual growth strategy built around structure, market-specific SEO, and paid media support.

Multilingual Site Restructuring

Improved the architecture of Turkish, English, and Arabic websites to support stronger visibility by market.

Keyword-Led SEO Growth

Built a stronger SEO system around audience-specific search demand and local versus international intent.

Paid Media Support

Used Google and Meta campaigns to support qualified multilingual lead generation across markets.

Execution System

Execution combined multilingual content planning, site restructuring, and cross-channel campaign management.

Multilingual Site Management

Oversaw the development and restructuring of three sites across Turkish, English, and Arabic.

TR Site EN Site

SEO Execution

Improved architecture and keyword targeting to increase local competitiveness and international discoverability.

Site Structure Keyword SEO

Paid Media Campaigns

Managed Google and Meta campaigns with a monthly budget of $5,000 to support lead generation.

Google Ads Meta Ads

Social Media Operations

Directed content calendars and publishing schedules to maintain brand consistency and audience engagement.

Social Media Content Calendar
Results

A more scalable multilingual acquisition foundation across SEO visibility, paid traffic, and market reach.

10,000+ Monthly Organic Visits

Reached strong local visibility through site architecture improvements and targeted SEO execution.

3 Websites Managed Properties

Built coordinated acquisition across Turkish, English, and Arabic digital properties.

$5,000 Monthly Ad Budget

Managed paid media to support multilingual lead generation and broader investor acquisition goals.

Key Insight

Multilingual growth is not just translation. It requires market-specific structure and intent-driven execution.

The strongest value came from treating each language layer as its own acquisition environment while keeping the wider growth system coordinated. Better structure, clearer keyword logic, and stronger cross-channel alignment created a more scalable path to visibility and qualified leads.

Let’s Build Your Next Growth System

Need a stronger multilingual acquisition strategy?

Magnet helps brands structure multilingual websites and acquisition channels around real market demand, stronger visibility, and better lead quality.

Book a Strategy Call