
ProjeScope
SEO & Multilingual Growth • Turkish + International Markets • Aug 2020 - May 2022
ProjeScope needed a multilingual acquisition system that could serve both the Turkish local market and international real estate investors across multiple websites. The engagement focused on multilingual SEO growth, site restructuring, and paid media support for stronger lead generation.
The business needed a scalable multilingual acquisition system across multiple websites and audiences.
Managing Turkish, English, and Arabic websites created both a growth opportunity and a structural challenge. ProjeScope needed stronger local SEO visibility, more qualified international traffic, and better coordination between organic and paid acquisition across different language layers.
Fragmented Market Coverage
Different audiences across languages required a more structured and intentional acquisition model.
Multilingual Growth Complexity
The websites needed clearer architecture, keyword focus, and campaign alignment to perform consistently.
The growth opportunity depended on stronger site structure, multilingual intent targeting, and better channel coordination.
Architecture Opportunity
Site structure improvements were needed to support discoverability and market-specific relevance.
Language-Layer Intent
Each language version needed its own keyword logic rather than a simple translation-driven setup.
Cross-Channel Coordination
Google and Meta campaigns needed tighter coordination with multilingual organic acquisition goals.
A multilingual growth strategy built around structure, market-specific SEO, and paid media support.
Multilingual Site Restructuring
Improved the architecture of Turkish, English, and Arabic websites to support stronger visibility by market.
Keyword-Led SEO Growth
Built a stronger SEO system around audience-specific search demand and local versus international intent.
Paid Media Support
Used Google and Meta campaigns to support qualified multilingual lead generation across markets.
Execution combined multilingual content planning, site restructuring, and cross-channel campaign management.
Multilingual Site Management
Oversaw the development and restructuring of three sites across Turkish, English, and Arabic.
SEO Execution
Improved architecture and keyword targeting to increase local competitiveness and international discoverability.
Paid Media Campaigns
Managed Google and Meta campaigns with a monthly budget of $5,000 to support lead generation.
Social Media Operations
Directed content calendars and publishing schedules to maintain brand consistency and audience engagement.
A more scalable multilingual acquisition foundation across SEO visibility, paid traffic, and market reach.
Reached strong local visibility through site architecture improvements and targeted SEO execution.
Built coordinated acquisition across Turkish, English, and Arabic digital properties.
Managed paid media to support multilingual lead generation and broader investor acquisition goals.
Multilingual growth is not just translation. It requires market-specific structure and intent-driven execution.
The strongest value came from treating each language layer as its own acquisition environment while keeping the wider growth system coordinated. Better structure, clearer keyword logic, and stronger cross-channel alignment created a more scalable path to visibility and qualified leads.
Need a stronger multilingual acquisition strategy?
Magnet helps brands structure multilingual websites and acquisition channels around real market demand, stronger visibility, and better lead quality.
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