CASE STUDY / MASTER TEMPLATE 01
Deal Real Estate
Deal Real Estate needed a stronger digital growth system that could improve visibility, support lead generation, and expand into new property segments and markets.
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00 / PROJECT OVERVIEW
A real estate platform that has transformed from a dispersed digital presence into an integrated growth system.
01 / ABOUT THE CLIENT
A real estate platform needs a clearer growth system around search, trial, and acquisition.
Deal Real Estate operates within a real estate market that requires high trust, a long decision journey, and clear content that helps the investor or buyer compare before communicating.
Magnet's role was to connect organic exposure, platform experience, and paid campaigns into a single system that supports lead generation and expansion into new markets.
02 / THE CHALLENGE
The challenge was not just bringing in traffic, but converting traffic into followable interest.
The platform needed improvements in structure and user experience to help visitors evaluate real estate and invest more confidently.
At the same time, there were structural SEO issues such as duplicate content and weaknesses limiting organic performance, with an untapped expansion opportunity in Dubai.
Growth Infrastructure
The platform needed clearer features and paths that turn visits into real actions.
SEO Structure
Duplicate content and structural weaknesses were limiting the site's ability to compete.
03 / OUR THINKING
The strongest growth comes when both channels and product experience improve.
Campaigns become more efficient when they reach a platform that helps the user understand, compare and communicate.
So we didn't treat SEO or advertising as separate channels, but rather as layers tied to the user experience and features the customer lands on.
Acquisition + Product
Improve acquisition with page optimization and traffic-friendly features.
Investor Intent
Directing content and campaigns towards the needs of foreign investors in Türkiye and Dubai.
Measurable Flow
Link performance to clear pathways for requesting, communicating, and evaluating properties.
04 / STRATEGY
A strategy that brings together SEO, UX, Paid Media, and content into one system.
The strategy started from solving structural SEO problems, then supporting the platform experience with decision-making features, then directing paid campaigns towards clear real estate demand.
Only the proven services were focused on the source: SEO, product experience optimization, paid campaigns, content, and social support.
SEO Rebuild
Solve duplicate content issues and build a clearer organic growth map.
Product UX
Adding features that increase the value of the platform and help the user make decisions.
Paid Acquisition
Manage Google and Meta campaigns to target foreign investor demand.
05 / EXECUTION
Sequential implementation from understanding to launch and improvement.
The strategy is transformed into a clear course of action: read the platform, plan improvements, implement product features, optimize SEO, launch campaigns, and then track performance.
Understand the market, platform, expansion opportunities, and friction points in the user journey.
Prioritize SEO, product features, and paid acquisition paths.
Crafting a clearer experience around decision tools and communication paths.
Implemented ROI calculator, resale section, and seller portal as mentioned in the source.
Optimize structure, content and campaigns based on performance.
Launching the acquisition system and supporting expansion towards Dubai demand.
06 / THE SOLUTION
A growth ecosystem that connects search, advertising, and the platform experience.
The solution was not a separate page or campaign, but rather an integrated system that supports organic exposure, paid campaigns, and user experience within the platform.
New features helped increase the value of the platform: a yield calculator, a resale section, and a portal for sellers, with SEO improvements and targeted campaigns for investors.
ROI Calculator
A tool that helps the user evaluate the investment in a clearer way.
Resale Section
A path offering resale opportunities as part of the platform experience.
Seller Portal
An experience that allows sellers to present their properties directly.
07 / BEFORE / AFTER
Before and after, without exaggeration or unsupported figures.
Before
Before
Duplicate content issues and SEO structure need re-arranging.
Before
Product features were not sufficient to support investment evaluation and communication.
After
After
A clearer SEO map to support organic growth during a focused window.
After
New platform features support decision, conversion and value of use.
08 / TECHNOLOGY STACK
Tools used or verified in the project source.
WordPressElementorGoogle AdsMeta AdsGA4Search Console
09 / IMPACT
Documented impact without inflating non-existent numbers.
The old source documents the size of advertising investment, the SEO growth window, and Dubai's expansion. So the results are shown here as they are: hard numbers where they are available, and qualitative descriptions where there are no exact numbers.
Documented monthly budget management via Google and Meta.
The SEO growth window is mentioned in the old source.
Launching new tools and paths within the platform.
10 / GALLERY
Explore the project details, frame by frame.
11 / RELATED SERVICES
Services connected to this story.
12 / RELATED PROJECTS
Real estate growth stories close to Deal's challenges.
01SEO & Performance Ads
Binaa Investment
Acquisition system for qualified real estate investors across MENA and Europe, focused on SEO visibility, lower CPL, and conversion alignment.SEOPaid AdsUXReporting
02SEO & International Lead Generation
Istanbul Property
International investor acquisition system across multilingual SEO, paid media, and coordinated real estate content.SEOPaid AdsContentSocial Media
03WordPress, SEO & Lead Generation
Nirvana Property
WordPress launch and acquisition foundation for bilingual investor targeting, SEO visibility, UX, and lead generation.Web DevelopmentSEOPaid AdsContent
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