Monthly organic visits
Estimated organic traffic grew from around 50 to nearly 30,000 visits per month.
CASE STUDY / REAL ESTATE GROWTH
Binaa Investment
From 50 monthly visits to a multilingual real estate platform
A complete platform rebuild and SEO system increased estimated organic traffic from around 50 to nearly 30,000 visits per month.
The impact, in measurable terms.
Multilingual reach
Launching the platform and its content in Arabic, English, Turkish, Russian, and Chinese.
SEO content
A set of 50 search-optimized articles supporting topical authority and broader organic coverage.
A limited platform that did not reflect the scale of the market
Binaa Investment started with a basic property website affected by content architecture problems, overlapping and duplicate pages, a limited presentation experience, and an outdated dashboard that made properties and content difficult to manage. With around 50 monthly visits, the website could not compete organically in highly competitive real estate markets such as Istanbul and Dubai.
- Overlapping content and an unclear structure for properties, cities, and areas made the platform difficult for users and search engines to understand.
- An outdated interface and limited browsing experience did not suit the volume of data or the diversity of properties and target audiences.
- Organic visibility was almost nonexistent in a market dominated by major property platforms with extensive content and strong search authority.
- The platform needed one experience that could serve a multinational, multilingual audience looking for property in Turkey and the UAE.
Building the platform around how people search for property
We approached the project as a scalable real estate platform rather than a visual refresh of the old website. We first designed the user experience in Figma, then structured the content and pages around search intent: properties, cities, neighborhoods, and real estate developers. Technical development was connected to a long-term SEO strategy.
UX/UI design
Designing the full platform experience in Figma and testing its presentation and navigation before development.
Page architecture
Building a scalable page structure around properties, filters, cities, neighborhoods, and developers.
Multilingual SEO
Developing a search architecture for Arabic, English, Turkish, Russian, and Chinese.
Content quality
Supporting commercial pages with SEO content focused on relevant property searches.
From rebuilding the platform to growing traffic
The project launched in stages, with each stage laying the foundation for the next, rather than releasing a large platform all at once.
- 01
UX/UI and platform rebuild
Rethinking the website experience in Figma, then building a new frontend and administration dashboard.
- 02
Properties and search filters
Launching property listings and filter pages to help users reach options that match their needs.
- 03
SEO content
Producing and publishing 50 search-optimized articles to support commercial pages and broaden topical coverage.
- 04
Real estate developer pages
Launching developer pages in the UAE and expanding targeting in the Dubai market.
- 05
Continuous UX & Performance Development
Iterative improvements to speed, data presentation, and search experience based on performance and user behavior.
More than a property website
The result was a multilingual property platform combining search, content management, scalable SEO architecture, and rich data presentation, with ongoing capacity to add markets, areas, developers, and content.
01
A multilingual real estate platform
Five languages within one experience serving different audiences and markets.
02
Advanced search and filtering
Helping users find properties by location, features, and their individual requirements.
03
Scalable programmatic page architecture
Cities, neighborhoods, properties, filters, and developers within a connected structure.
04
A CMS for content and property management
A modern dashboard for managing data and content, replacing the old system.
05
SEO Content Ecosystem
Commercial and informational content working together to build organic visibility.
06
Analytics & Continuous Optimization
Using Google Analytics, Bing Webmaster Tools, Yandex Metrica, and other data sources to monitor performance and guide improvements.
A limited website with overlapping content
An outdated experience, difficult content management, limited search architecture, and organic visibility of only a few dozen visits per month.
A multilingual experience, broader search architecture, scalable pages, improved content management, and nearly 30,000 estimated monthly organic visits at peak performance.
The work, frame by frame.
From a brochure website to a digital acquisition channel
The project transformed a limited digital presence into a platform capable of attracting a broad property audience through search engines and serving multiple markets and languages within one experience.
- The multilingual architecture enabled Binaa to reach different audiences searching for property in Istanbul and Dubai.
- Rather than relying on a few dozen monthly visits, organic search became an ongoing source of discovery for the platform and its properties.
- Cities, neighborhoods, developers, properties, and content could be added without rebuilding the website experience each time.
Capabilities connected in one system.
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