Advertising campaigns
A content and advertising strategy developed within an integrated implementation plan.
CASE STUDY / SOCIAL MEDIA & LOGISTICS MARKETING
Transiso Logistics
Building a logistics company's digital presence for Arabic-speaking markets
Developing an integrated social media and advertising strategy to introduce Transiso's services to Arabic-speaking markets, with a primary focus on Yemen and the Gulf countries.
The impact, in measurable terms.
Monthly
A monthly system combining posts, designs, and short-form video content.
Reaching wider audiences
Building different targeting segments for Yemen and the Gulf countries based on services and audience needs.
Strong services needed a clearer digital presence
Transiso operates in a logistics sector built on trust, clarity, and timely customer access. The challenge was to create a digital presence that explained import, export, and shipping services clearly and reached different Arabic-speaking segments without reducing content to repetitive sales posts.
- Reaching traders, companies, and individuals with a real need for shipping, import, and export services.
- Presenting shipping options and commercial services through clear content that is easy to understand and compare.
- Developing messaging and targeting appropriate for Yemen and the Gulf countries, rather than using one approach for every audience.
- Logistics decisions depend on more than price: credibility, experience, and a clear shipping process also matter.
Making logistics services clear and easy to inquire about
The strategy focused on turning complex services into clear visual messages and content, then connecting them with advertising campaigns reaching audiences most likely to need shipping and international trade services.
Audience segmentation
Segmenting audiences by market and commercial need, rather than targeting a broad Arabic-speaking audience with a single message.
Content strategy
Building a content plan combining service explanations, educational content, brand trust, and commercial messaging.
Creative system
Developing a consistent visual direction for posts, carousels, and short videos that presents the logistics sector professionally.
Budget allocation
Supporting content with Meta campaigns targeting priority segments and markets, and monitoring performance to improve targeting.
From strategy to campaigns
We conducted studies and comparisons involving a wide range of international companies in shipping, import, and export.
- 01
Market & Audience Research
Studying services, markets, and target audiences, with priority given to Yemen and the Gulf countries.
- 02
Social Media Strategy
Defining content pillars, messages, publishing schedules, and objectives for each content type.
- 03
Content Production
Developing posts, carousels, and short-form video content within a consistent visual system.
- 04
Campaign Launch
Launching advertising campaigns and connecting content with relevant audience segments.
- 05
Optimization
Monitoring performance, testing messages and audiences, and improving campaigns based on data.
A sustainable social media marketing system
Rather than publishing disconnected content without a clear direction, we built a system connecting brand strategy, content, and advertising within a consistent digital presence.
01
Social Media Framework
A plan defining content pillars, messages, and audiences for each stage.
02
Content System
A monthly system of posts, carousels, and short videos.
03
Creative Direction
A consistent visual direction suited to a logistics company serving commercial audiences.
04
Audience Architecture
Audience segmentation by market, interest, and service type.
05
Paid Campaign System
Advertising campaigns supporting content and testing the most effective segments and messages.
A presence without a clear marketing system
A range of services whose messages needed to be organized into clearer, more consistent content for the target market.
An organized social presence combining content, visual identity, audience targeting, and paid campaigns within one strategy.
The work, frame by frame.
Establishing a measurable marketing channel
The project gave Transiso a clearer marketing framework for reaching Arabic-speaking audiences, turning social media from a separate publishing activity into a channel connected to targeting, advertising, and performance measurement.
- Creating a consistent presentation of the company and its services across content and advertising materials.
- Directing messages and campaigns toward markets and segments more closely connected to the company's services.
- Establishing an advertising framework that could develop around audience data, inquiries, and acquisition costs.
Capabilities connected in one system.
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