CASE STUDY / MULTILINGUAL SEO
ProjeScope
ProjeScope needed a multilingual acquisition system for Turkish local demand and international real estate investors across multiple websites.
Visit Website
00 / PROJECT OVERVIEW
A multilingual growth system that coordinates across locations, markets, and channels.
01 / ABOUT THE CLIENT
A multi-location and multi-lingual real estate system needs more precise coordination for growth.
ProjeScope serves the local Turkish market and international investors through Turkish, English and Arabic websites.
This created a significant growth opportunity, but needed a clear acquisition structure for each language and market, with coordination between SEO and paid campaigns.
02 / THE CHALLENGE
Multilingualism and multilocation make growth more complex than just translating content.
Each language needed its own word logic and market structure, not just a translated version.
Websites needed clearer structure and stronger coordination between organic exposure and campaigns to generate qualified leads.
Fragmented Market Coverage
Different audiences across languages needed a more structured acquisition model.
Multilingual Growth Complexity
Websites needed more consistent architecture, keywords and campaigns.
03 / OUR THINKING
Multilingual growth requires intention and structure for each market.
Translation alone is not enough when the market, research method, and investor expectations differ from one language to another.
Therefore, the thinking was based on considering each language as an independent acquisition environment within one system.
Architecture Opportunity
Improving the architecture was necessary to support discovery and market fit.
Language-Layer Intent
Each language version needs its own word logic.
Cross-Channel Coordination
Google and Meta needed to align with organic growth goals.
04 / STRATEGY
Multilingual growth strategy via structuring, SEO, and supporting campaigns.
The strategy was built around restructuring the sites, defining search intent for each language, and supporting the acquisition with Google and Meta campaigns.
The goal was to build a more scalable path between the Turkish domestic market and the international audience.
Multilingual Site Restructuring
Improving Turkish, English and Arabic websites to support market-based visibility.
Keyword-Led SEO Growth
The SEO system is built around the demand of local and international audiences.
Paid Media Support
Google and Meta to support multilingual lead generation.
05 / EXECUTION
Implement a combination of website management, SEO, campaigns, and social content.
The work was carried out on multiple levels: managing three sites, optimizing the structure and vocabulary, managing campaigns, and organizing communication content.
Understanding the difference in demand between Turkish, English and Arabic.
Determine the structure of sites, keywords and campaigns according to each market.
Organizing a clearer experience between linguistic classes.
Restructuring sites and improving discoverability.
Optimize SEO and campaigns by performance and language.
Run content calendars and campaigns to support acquisition.
06 / THE SOLUTION
A multi-site and multi-lingual acquisition system.
The solution links the three sites, SEO, paid media, and content calendars into one system.
Each market and language got its own logic, while maintaining overall brand and acquisition coordination.
Multilingual Site Management
Supervising the development and restructuring of three sites.
SEO Execution
Improve architecture and keywords to raise local and international competition.
Social Media Operations
Content and publishing calendars to maintain consistency and engagement.
07 / BEFORE / AFTER
Before and after, without exaggeration or unsupported figures.
Before
Before
Fragmented market coverage across multiple languages and locations.
Before
Need for stronger coordination between SEO, campaigns and content.
After
After
Clearer acquisition structure across three sites.
After
Organic growth and documented campaign budget to support lead generation.
08 / TECHNOLOGY STACK
Tools used or verified in the project source.
Google AdsMeta AdsSEO ToolsMultilingual WebsitesContent Calendars
09 / IMPACT
A more scalable multilingual acquisition foundation.
Al-Thaar displays only documented numbers: organic visits, number of sites, and monthly advertising budget.
Strong organic reach via structural optimization and SEO.
Coordinate acquisition across Turkish, English and Arabic.
Paid media management to support multilingual lead generation.
10 / GALLERY
Explore the project details, frame by frame.
11 / RELATED SERVICES
Services connected to this story.
12 / RELATED PROJECTS
Projects that partner with ProjeScope in multiple markets and channels.
01WordPress, SEO & Lead Generation
Nirvana Property
WordPress launch and acquisition foundation for bilingual investor targeting, SEO visibility, UX, and lead generation.Web DevelopmentSEOPaid AdsContent
02SEO & Paid Media
Reyana Tourism
Tourism SEO growth system for Arabic and English search demand, authority building, UX alignment, and paid media support.SEOPaid AdsContentUX
03SEO & Performance Ads
Binaa Investment
Acquisition system for qualified real estate investors across MENA and Europe, focused on SEO visibility, lower CPL, and conversion alignment.SEOPaid AdsUXReporting
Could your project
be our next success story?
If you need a growth system that connects your website, SEO, advertising, and customer experience, we start by understanding the project and then build the right path.